Future Fashion! Timberland's New Eagle Bay Leather Boot | stupidDOPE.com new timberland boots 2017

Future Fashion! Timberland’s New Eagle Bay Leather Boot By Jesse James on 25 July,2017

Known for their outstanding creations in the world of boots and durable footwear, TImberland is back with something new. Today we get our first look at Timberland’s New Eagle Bay Leather Boot. The new design takes the Earthkeepers Boot forward in a decidedly modern way. The new boot comes rocking a contemporary and sleek approach to boots, offering up a modern take on a classic design.

The Eagle Bay Leather Boot plays off the heritage of the Original Earthkeepers Boot bringing premium leather with sporty style and eye-catching looks. The boot features a lining made from 50 percent recycled plastic bottles, plus 34 percent recycled rubber, all while also offering the brand’s SensorFlex technology. Have a look at the new design in the images below and give us your thoughts in the comments. Look for the new models at Timberland right now and get yours asap.

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Photos provided by Timberland

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maroon timberlands ebay Timberland’s brand value takes a hit in new report Consulting firm says company’s brand is worth $1.54 billion By Bob Sanders Published: March 30, 2017

The value of the Timberland brand is slipping, but it’s still worth $1.54 billion, according to a report of the top 500 brands of 2017 compiled by the consulting firm BrandFinance.

The shoe and apparel maker’s brand is the 415 th most valuable in the U.S., the report said. It’s the only brand based in New Hampshire on the list.

But the Timberland brand appears to be “struggling,” according to Brand Finance, which said its value is down 2 percent from last year, when it was worth $1.58 billion and was ranked 398 th on the top 500 list.

when it was worth $1.58 billion.

“The Stratham-based brand is struggling to make headway despite a series of initiatives to position it as a leader in corporate social and environmental responsibility,” said BrandFinance in a press release.

Timberland recently launched a drive offering customers to design a pair of its boots, and partnered with Thread International, a maker of responsible fabrics. It also opened up a new specialty store in Seattle and partnered with celebrities such as DJ Khaled, but none of those recent initiatives have shown up in the report’s metrics, BrandFinance said.

Timberland ranked way behind Nike (No. 17), though still above Converse, which rose from 522 to 432. The North Face, another outside apparel company that is owned by Timberland’s parent company, VF Corp., ranked 200th, the same as last year.

Planet Fitness, a New Hampshire company that recently public, and Bauer, now Performance Sports Group, which recently went bankrupt, are two well-known New Hampshire based brands that weren’t listed.

Nationally, Google was on top, with $109 billion in brand value, up 24 percent, overtaking Apple at $107 billion down 27 percent.

Timberland said it values its brand at $1.8 billion based on 2016 revenues, and that the company has grown at an 8 percent clip over the past eight years.

“Our vision is to be the largest, most sustainable outdoor lifestyle brand on Earth,” said the company.

Timberland also alluded to VF Corp.’s new 2021 strategic growth plan that will include “innovative footwear platforms and increased focus on women’s footwear … largely driven by VF’s Global Footwear Innovation Center.”

This article appears in the April 14 2017 issue of New Hampshire Business Review

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